A lot more than you think...
Even if you're not a fan, virtually everyone has been exposed to NASCAR at one point or another. You might say it's just a bunch of guys driving their car around in circles, and not see what they big deal is. Now that EarthWater spent 2017 as the Official Water of BK Racing and has had some serious, in-depth, track-side experience with this incredible team, we can offer an insider perspective on the athleticism that goes into each NASCAR race and also why it's so perfect to sponsor a team as a fulvic / humic mineral water producer.
So, what does NASCAR have to do with fulvic water? Well, as with most races nowadays lasting about least 3 hours (not including delays), as a driver, there are other risks involved besides the car crashing and potentially going up in flames. There’re also risks associated with the inhalation of fumes (gasoline, burning rubber), hearing loss as track noise exceeds that of even rock concerts, and - the biggest one - DEHYDRATION!
Being stuck in the car for that long with burn-prevention gear, especially on a hot day, can severely dehydrate someone as temperatures can reach well over 100+ degrees. In severe cases, it could even lead to deep vein thrombosis or blood clotting. In fact, cup series driver Brian Vickers was ordered by his physician to stop racing for 6 months after developing such a clot.
And if you have never heard of Brian Vickers, what about Jimmie Johnson or Dale Earnhardt Jr, who both had to be treated due to severe dehydration after races. Earnhardt needed a couple bags of IV fluids, and here is a video of Jimmie needing to be helped from the car after the race - https://www.youtube.com/watch?v=UDnoY-9uT_o
Here’s another of Kyle Busch just last month collapsing to the ground after the race, gasping for air. He was transported and treated at the onsite medical facility for overheating and increased carbon monoxide levels, and was later released. - https://www.youtube.com/watch?v=T1mJMRRJW0g
During a recent interview with NASCAR driver Gray Gaulding, an up and coming 19 year old Virginian who started racing in NASCAR Legends series since age 12, and is the youngest driver to do so, stated that in the past, he’s lost 10-13 pounds after a race. He weighs in regularly at 155 lbs. That’s a lot of water lost just 3 hours. In efforts to support him, NASCAR, and the importance of hydration, EarthWater sponsored Gray on Sunday November 5th at the Texas Motor Speedway for the AAA Texas 500, part of the Monster Energy NASCAR Cup Series in BK Racing's #83 car.
Since introducing him to our product, he tells us it’s kept him better hydrated during races, and has become part of his pre and post-race routine.
We know that hydration is an extremely important factor in the competitive world of NASCAR. And we're proud to provide BK Racing and its drivers with an even BETTER water - one that packs incredible, natural minerals, absorbs faster into the body, has a +9 pH and antioxidants, all to help keep this team running at peak speed!
Watch Gray’s interview with EarthWater: https://www.youtube.com/watch?v=tu4ERvSgpv8
View Gray’s upcoming schedule: http://www.graygaulding.com/events/